Bioethics Essay Example | Topics and Well Written Essays - 500 words - 3

Bioethics - Essay Example This universal prescriptivism results in the form of consequentialism, claiming that the rightness of an action actually depends upon its consequences (Kuhse & Singer, 1999). Jeremy Bentham and John Stuart Mill brought forward classical utilitarianism which states that an action is right if it leads to a greater surplus of happiness over misery than any possible alternative and wrong if it does not (Kuhse & Singer, 1999). By â€Å"greater surplus of happiness†, the classical utilitarian refers to the concept of accumulating all the pleasure or happiness that resulted from the action and deducting from that sum all the pain or misery resulting from the action (Kuhse & Singer, 1999).  Being a consequentialism, particularly a classical utilitarian, I would first of all find out and be completely assured that this was the surest and the only way of retaining enduring happiness to the entire mankind (Kuhse & Singer, 1999). Any utilitarian, keeping in mind the giant mission of achieving contentment of the world’s people would surely accept the job of being the architect of the happiness of the world at the cost of the child’s unexpiated t ears (Kuhse & Singer, 1999). We are already aware that in certain situations it might be possible only to lessen misery and hence the correct action should be realized as the one that will lead to less misery than other possible option.  While making any ethical judgment, it must be universalizable for hypothetical and real situations as well (Kuhse & Singer, 1999). At the time of making an ethical judgment, one is expected to put himself or herself in place of the parties involved and determine whether he or she can still accept that judgement. In this particular case, suppose the father is aware that the torture on his child is the only process left which guarantees the overall welfare of the people all around the globe.

Christian and Hopefuls escape from Doubting Castle Essay Example for Free

Christian and Hopefuls escape from Doubting Castle Essay Write a critical analysis of the extract (Christian and Hopefuls escape from Doubting Castle) discussing the characteristic features of Bunyans Style. Bunyan uses allegory and symbolism throughout Part one. This symbolism is used very effectively in this extract; we can see the powerful images that relate to the spiritual nature of the characters. Doubt is powerful and Bunyan emphasises the danger and trappings of doubt through dramatic phraseology and strong physical images: A very dark Dungeon, nasty and stinking to the Spirit of these two men. Bunyans dramatization of these events reflects also on the escape from the castle. Bunyan epitomises the ultimate despair in order to generate the joy and delight produced in the escape. This allows the reader to view the hope and joy that is present in the promises of God: there to condole their misery, and to mourn under their distress. And the door flew open with ease, and Christian and Hopeful both came out Bunyan also implements the use of dynamic verbs such as flew this makes the reader aware of the ease with which doubt is broken. The discovery of the key of promise, which frees Christian and Hopeful from Doubting Castle; shows the reader the hope that remains even in the toughest of situations. Bunyan tries to make the reader aware of the danger of doubt through symbolism. This allows the reader to be cautious of doubt in his or her own life. This is typical of Bunyan, as his work tends to guide to correction, encourage and to issue caution: Thats good news, good brother, pluck it out of thy bosom and try. Christians realisation of foolishness has the effect of reinforcing the promise of Hope. Bunyans representation of this in the form of a speech allows Christian to persuade the reader to correct their foolish ways: What a Fool, quoth he, am I, thus to lie in a stinking dungeon, when I may as well walk at liberty? Bunyans use of rhetorical questioning through Christians speech have the effect of encouraging the reader to question themselves. They also challenge the institution of doubt. Throughout part one we see the use of dialogue to encourage or reassure the characters. In this extract we can also view this as Hopeful speaks to Christian and questions his doubt over the situation: ; My brother, said he, rememberest thou not how valiant thou hast been heretofore? This has the effect of not only giving reassurance and encouragement to the characters but also to the reader. The use of pausing ensures that it is well understood. Bunyan uses imagery to create Giant Despair, a large and imposing figure this has the effect of showing the powerful and controlling nature of doubt. However Bunyan also recreates the image of the giant to facilitate the ideas and concepts he wishes. As the escape progresses the reader sees that the large and powerful image is not all that is seems and indeed it eventually leads to its own downfall. Bunyan uses this situation to warn and encourage the reader. It allows them to see that even though trials engulf they never actually succeed. Giant Despair, who, hastily rising to pursue his prisoners, felt his limbs to fail, for his fits took him again, so he could by no means go after them. Bunyan uses the Giants wife, Mrs Diffidence, to show the lack of direction that doubt has. It is created by the person and has no power. This has the effect of showing the reader that there is nothing that is worth doubt it is a formality and should be regarded as such. This dramatic characterisation helps to indicate that hope is important and in the setting of this journey it is hope that eventually conquers the situation. Bunyan shows the despondency and discouraging nature of the castle through Hopefuls speech however he also corrects their self-indulgence later in the speech with desire for patience and reliance on God from Hopeful: Also cut off the bread and water from my mouth, and with thee I mourn the light. But let us exercise a little more patience; remember.. The use of such dialogue relates also with Bunyans reliance on the bible as these descriptions may have also linked with the spiritual needs of a Christian. Bunyan uses the very low nature and despair created by doubt and allows the reader to see that hope was always present even if it was not always obvious to the characters. Bunyans use of dialogue extends beyond the pilgrims to the Giant and his wife, Mrs Diffidence. Then he asked her also what he had best to do further to them. So she asked him what they were, whence they came, and whither they were bound; and he told her. Then she counselled him that when he arose in the morning he should beat them without any mercy. This gives insight to the reader and creates dramatic irony, as the reader is aware of the weakness of the trials. One of Bunyans aims when writing The Pilgrims Progress was the instruction of Christians and throughout this extract we can see the encouragement and warnings that he provides and the way in which his writing reflects the authorial intention of the didactic purpose. Hopeful relates the experience of doubting castle to some of the earlier events in the book such as; the meeting with Apollyon and the valley of the Shadow of death. This has the effect of providing a link between the episodes of the dream, it helps to emphasise the representation of a journey and creates a development within the characters. Bunyan combines many different techniques and forms in the extract but the most effective of these is the dialogue between the pilgrims and also between their tormentors. Then, with a grim and surly voice, he bid them awake; and asked them whence they were, and what they did in his grounds. They told him they were pilgrims, and that they had lost their way. This speech allows the reader to be aware of the characters thoughts and emotions; and to immediately identify the characters motives. This also has the effect of furthering Bunyans didactic purpose. The combination of the many effects within The Pilgrims Progress allows it to be enjoyable to all and make it still appreciated from a literary perspective.

Financial Markets and the Risks They Run :: Financial Markets Institutions Finances Essays

Financial Markets and the Risks They Run Outline the differences between a broker and a dealer (or marketmaker) in financial markets, including discussions of how they are remunerated and what risks they run. A financial market consists of diverse financial assets traded between buyers and sellers. In addition to enabling exchange of previously issued financial assets, financial markets make possible the borrowing and lending by facilitating the sale by newly issued financial assets. Examples of financial markets include the New York Stock Exchange (which is involved in the resale of previously issued stock shares), the U.S. government bond market (which is involved in the resale of previously issued bonds), and the U.S. Treasury bills auction (sales of newly issued T-bills). A financial institution is an organization whose primary source of profits is through financial asset transactions. Examples of such financial institutions include discount brokers, banks, insurance companies, and complex multi-function financial institutions such as Merrill Lynch. Financial institutions participate in financial markets by creating and/or exchange of financial assets. In the financial market there are four institutions that carry out in this type of trade. One of which is a broker which is a commissioned agent of a buyer/seller who facilitates trade by locating a seller/buyer to complete the desired transaction. A broker does not take a position in the assets he or she trades; there is no maintaining of inventories in these assets on behalf of the broker. The commissions they charge to the users of their services determine the profits of brokers. Examples of brokers include real estate brokers and stockbrokers. Dealers, like brokers, facilitate trade by matching buyers with sellers of assets; they do not engage in asset transformation. Unlike brokers, however, a dealer can and does "take positions" (i.e., maintain inventories) in the assets he or she trades that permit the dealer to sell out of inventory rather than always having to locate sellers to match every offer to buy. Also, unlike brokers, dealers do not receive sales commissions.

Effective Research and Writing Essay

To be successful in the new market segment, our team must efficiently accomplish the goals set by the company. A leadership approach for each team member was developed based on the theories of leadership and each member’s individual personality. Marie and Teresa’s Personality Assessment Based on the results of the personality assessment, Marie and Teresa possess extroverted, intuitive, feeling, and perceiving attributes (â€Å"What’s My Jungian 16-Type Personality Self-Assessment,† n.d.). They are people-oriented, creative, and highly optimistic. They are motivated by interactions with people and enjoy a large social circle of acquaintances that require social situations to fuel their energy. Their personalities tend to focus their attention on the big picture rather than the details and prefer to have different options should circumstances change. They respond to the need for urgency to accomplish goals and they value proactivity to become a successful part of the group. Leadership Approaches I plan to lead them by using a democratic and participative style of leadership successfully. I will make sure to involve them in my decision-making process, delegate authority, and encourage their feedback. I will also use a transformational approach because of their need to be connected to their leader and their feeling of reaching their optimal potential in the workplace. Jim’s Personality Assessment Based on the results of the personality assessment, Jim possesses extroverted, sensing, thinking, and judging attributes (â€Å"What’s My Jungian 16-Type Personality Self-Assessment,† n.d.). He is realistic, logical, analytical, decisive, and has a natural head for business or mechanics. He is also motivated by interactions with people and requires social situations to fuel his energy. His personality tends to focus on the details rather than the big picture and prefers logical considerations over social ones when making decisions. He is a planner and he gains influence through predictability. He focuses on immediate outlooks rather than future possibilities. Leadership Approaches I plan to lead him by using a democratic and participative style of leadership. I will make sure to involve him in my decision making process, delegate authority, and encourage his feedback. I will also use a contingency style of leadership that focuses on task orientation because of his need to organize and run things in a business. His motivation for urgency will be emulated through his realistic expectations and attaining goals based on analytical and decisive approaches. Mary’s Personality Assessment Based on the results of the personality assessment, Missy possesses extroverted, intuitive, feeling, and judging attributes (â€Å"What’s My Jungian 16-Type Personality Self-Assessment,† n.d.). She is charismatic, compassionate, and highly persuasive. She is also motivated by interactions with people and enjoys a large social circle of acquaintances that requires social situations to fuel her energy. Her personality tends to be more conceptual than practical and she values personal considerations over criteria that are objective. Leadership Approaches I plan to lead her by using a democratic and participative style of leadership. I will make sure to involve her in my decision making process, delegate authority, and encourage her feedback. She tends to plan her activities and possesses outstanding time management skills, so her sense of urgency to complete a task is high. I will also use a charismatic-visionary style of leadership that allows me to articulate the vision and be willing to take risks to achieve it (Robbins & Coulter, 2012). Rick’s Personality Assessment Based on the results of the personality assessment, Steve possesses introverted, intuitive, thinking, and perceiving attributes (â€Å"What’s My Jungian 16-Type Personality Self-Assessment, â€Å"n.d.). He is socially cautious, enjoys problem solving, and is highly conceptual. He prefers interacting with a small group of friends because of his tendency to be quiet and reserved. He is a planner who gains influence through predictability and focuses on future possibilities rather than immediate outlooks. Leadership Approaches I plan to lead him by using a laissez-faire style of leadership because it will allow him to make his own decisions because he has little regard for titles. His tendency to withhold judgment and his delay of making important decisions can create a challenge when deadlines need to be met. His personality prefers to work alone because of his need for independence, so I will be able to manage him effectively when I make sure that his competencies match his interests. By adjusting my leadership style to conform to each member’s personality, I am confident that my team will efficiently accomplish the goals set by the company. Our new department will be effective in the new market segment and fulfill the company’s strategic plan.

”Pride and Prejudice” by Jane Austen Essay

Pride and Prejudice is a 19th century novel written by Jane Austen. As it is a popular novel it has been remade for television and film several times. In this essay two media adaptations are being analysed. The 1995 BBC classic drama of pride and Prejudice and a 2004 Bollywood version renamed Bride and Prejudice. The BBC adaptation of Pride and Prejudice is a period drama and has been made using the books storyline and text very closely whereas the Bollywood adaptation has only faithfully adhered to the storyline and parts have been changed to attract a modern audience. In addition to storyline, and text not changed in the BBC adaptation, costume, props and language are all in keeping with the 19th century way of life. However the Bollywood adaptation uses costume, props and language from the Indian culture, this has up dated the film and also keeps with the storyline of the book. Both adaptations have very different audiences they are trying to attract. Pride and Prejudice aims for older and more mature people, an audience who are interested in period dramas and may have read the book. The Bollywood film, however is aimed at younger audiences who may have not heard of Pride and Prejudice nor read the book. It has been changed into a romantic comedy; â€Å"romcom† rather than a more serious look at the book. The use of the Indian culture and view on marriages is a contrast to the views in the 19th century. In both productions the main theme is marriage but they use different methods to represent it. The BBC version shows how relationships and marriage were in the 19th century, in contrast to this how many of the restrictions placed in the 19th century are still in practise in the Indian culture today, however, modernizes the story. In this essay the two media adaptations, (Pride and Prejudice and Bride and Prejudice), are going to be compared to show how they have been adapted for screen. Three key scenes from both productions are going to be discussed and a number of factors to show how they have changes. The three scenes are: * The Netherfield Ball * Mr Collins/Kholi Arrival * Lydia/Lucky and Wickham relationship The Netherfield ball is the place in both adaptations where Darcy and Elizabeth/Lalita meet for the first time the two settings however are very different. In the Bollywood version the setting very much reflects the Indian culture, it is colourful and brash. The atmosphere is hectic with lots of people talking, dancing, laughing and partying. On the other hand the BBC version is more formal with talking kept to minimum and the mood is soft, this is to show what an occasion in 19th century would have been like. The BBC also has kept to tradition and there are different rooms for occasions throughout, Bollywood have used an open plan room to show the change in time and fashion. The camera shots in the scene change a lot. The BBC adaptation uses a birdseye view of the dancing and uses long shot, medium shot, close ups and point of view shot. This is to give a wide variation of the view of the ballroom and closer shots to see the actors’ facial expressions. In the Bollywood adaptation however they use only a few birdseye views of the dancing and more medium shots and point of view shots especially with Darcy and Lalita’s conversation, this shows us what the other person is feeling as they talk to one another and identify with the character. When Darcy is looking up at Lalita on the balcony and Lalita to Darcy on the ground the camera angle is pointed up and down, this gives the film a more dramatic look. Lighting also varies considerably in the two adaptations. In the Bollywood adaptation top lighting is used to brighten the room and give a party atmosphere, this changes in the scene with Darcy and Lalita on the balcony however and backlighting is mainly used. As the BBC adaptation is a period drama lighting is not as bright as the Bollywood effect, there is more under lighting used from lamps and chandeliers. The sound in both adaptations is also clearly different, the BBC use classical sounds and people play instruments for music, and the music they dance to is soft and quite compared to the Bollywood sound. Instruments again produce the music but everyone sings which gives it more volume, they also use words to reflect their feelings. Both scenes have dancing involved but they are clearly different. The BBC has again stuck with traditional dance, which has very repetitive dance moves and is slow. Also shown is how social etiquette is set out with the men only allowed to ask women to dance and how it was very rude for them to refuse. Bollywood has changed this in its adaptation; the dancing is traditional for Bollywood style, fast and very enthusiastic. The men start the dance with the women following later, the women all walk down the balcony and tighten their saris before they dance to show they are ready. Another difference between dances in Bollywood is the man and women dance towards each other rather than with each other, both of these points show how women now have more power than in the 19th century. The songs in Bollywood films offer meaning and feelings of the characters which the film hasn’t got time to express, this is something used in Bollywood and has been included to reflect this. The conversations that take place between Darcy and Lalita and Darcy and Elizabeth are very different. In the BBC version Darcy and Elizabeth do not actually have a face-to-face conversation, he makes a very rude and cutting remark about her which she later makes light of with her friends. The conversation in the BBC adaptation is also very polite and minimal but important, the conversation has not been changed from the book. However, in the Bollywood version Darcy tells Lalita how he thinks it is simpler to have an arranged marriage, she takes this the wrong way and thinks he means Indian women are simple. Lalita is very defensive towards him and tells him otherwise. This change made in the film is to display thoughts on Indian marriage and show the similarities it has with the original 19th century tradition. There is also a conversation which is both in the BBC and Bollywood adaptations of the novel, that of Mrs Bennet/Bakshi. In the scenes she talks about marriage and wealth to f riends, this conversation gives an insight into the character already and has been included in the Bollywood adaptation because the characters are the same. The costumes in both productions are exactly the same for the time. The costumes also represent the characters. Darcy is uncomfortable but more so in the Bollywood version because he cannot speak the language, cannot join in with the dancing and is a different nationality. The Bingley sister wears modern and expansive clothes, in the BBC version she wears feathers and gold jewellery. This has been changed in the Bollywood adaptation to the sister wearing designer labels, this equally shows the wealth but also the change in time. The Bennet/Bakshi sisters in both productions are not as wealthy as the Bingley sisters and this is visible in their clothes. In the BBC adaptation they do not wear feathers and the accessories are very simple likewise in the Bollywood adaptation they do not wear designer labels. In the scene the personalities of the characters are seen and they are quite similar in both adaptations. In the Bollywood adaptation Darcy is uncomfortable, however he also very rude in the BBC version. Elizabeth is lively, strong and defensive in both scenes, she also shows in the BBC adaptation when she makes light of Darcy’s comment about her. Bingley in both versions is charming and in Bollywood takes part in the dance unlike Darcy. Mrs Bennet and Bakshi both talk about marriage and don’t differ at all in the adaptations, as do the younger Bennet sisters they are flirtatious and playful. The key personality of the characters has not been changed at all and this is one way in which the Bollywood adaptation has stuck to the novel. The scene of Mr Collins/Kholi’s arrival in both adoptions is changed in many ways. Transport that Mr Collins/Kholi arrives in is very different, in the Bollywood adaptation Mr Kholi arrives in a taxi whereas in the BBC adaptation Mr Collins arrives in a carriage. This change shows the change in times and the change of country. The setting is also different and reflects the change in times and country, Mr Collins arrives out side the Bennets house in the Bennets estate which has gardens and gravel walkways, Mr Kholi however, arrives on a dusty Indian street and the Bakshis do not own any estate around them. This to show how the Bakshis live compared to the Bennets. In terms of camera shots Mr Collins/Kholi’s arrival is quite the same, the camera use medium and long shots to show both characters arriving and point of view shots from the families and Mr Collins/Bakshi’s view. Both adaptations also use close up shots of the sisters smirking at Mr Collins/Kholi, this involves the audience in the amusement they find in Mr Collins/Kholi. Lighting is different in the scenes though, Mr Collins arrives in daylight at the Bennets and toplighting is used to give a pleasant atmosphere. In the Bollywood adaptation they are inside and the lighting is darker but again toplighting is used. There are no songs or music in the scenes of Mr Collins/Kholi arriving there is only he and the families talking, however in both films sound effects are used. In the BBC adaptation the carriage arriving and in the Bollywood adaptation the Indian street, these sound effects add to the atmosphere and setting of the arrival. Another adaptation that has been made is the costume. Mr Collins wears formal dress which is the clothes which would be worn in the 19th century. The style of his clothes are also a representation of him, he is a clergyman and a very plain man. Mr Kholi’s clothes are stylish, bold and very up to date, and this represents his character very well. Mr Kholi is self-confident, loud man and does not realise often what he is saying or how he offends people, the clothes also represent his break away from the Indian culture and living in America. As well as the costumes reflecting their characters the audience can also see what the characters are like. In the BBC adaptation Mr Collins is a religious and traditional man, Mr Kholi however has turned his back on his Indian culture and moved to America for a better life. There are some parts of the Mr Collins character that are the same in the Bollywood adaptation in the same way as the BBC adaptation. Both Mr Collins and Mr Kholi look do wn to the Bennets/Bakshis, they think they are better than them. In Mr Collins’ case this is because he will inherit the Bennets estate and Mr Kholi’s because he has more money and a better life than the Bakshi’s, they are both unpleasant characters. The Bollywood adaptation has also changed the conversation of Mr Kholi compared to Mr Collins. When Mr Collins arrives he uses his language to make himself look smart, he uses substantial and intelligent words, which are incorrect. Alternatively Mr Kholi brags about his wealth and lifestyle, he also has inappropriate conversations and is very out spoken. Greetings in the two adaptations are also different too, Mr Collins greets people formally and there is no touching or hugging, this reflects the social etiquette of the 19th century instead of the informal hugs Mr Kholi gives. In both adaptations there are similarities and differences in the mannerisms of Mr Collins and Mr Kholi. Mr Collins uses formal language and, as mentioned before, incorrect in the context intelligent words. This is unlike Mr Kholi who uses casual language and does not realise what he says sometimes offends people. In the same way Mr Collins eats using social etiquette and Mr Kholi eats with his hands and mouth open, Mr Kholi also uses his hands when he talks. These changes show equally how the character is offensive but in different ways and in different circumstances. A similarity however, is that Mr Collins/Kholi feel they are more important than certain people and this shows when they both sit at the head of the table at the meal with the Bennets/Bakshis. As well as the mannerisms of Mr Collins/Kholi presenting similarities and differences, people’s reactions to Mr Collins/Kholi do too. Both of the eldest sisters in the Bennets/Bakshis smirk at each other when he says things and tries to boast about his life, this shows they are sensitive and intelligent enough to realise how stupid Mr Collins/Kholi is. Mr Bennet/Bakshi realises this too but expresses his amusement in different ways. Mr Bennet makes sarcastic comments towards Mr Collins to show him up but Mr Collins does not understand, Mr Bakshi however uses facial expressions to make fun of him. This reflects the characters of Mr Bennet and Mr Bakshi, Mr Bennet takes a more serious approach where Mr Bakshi uses childish gestures. Furthermore Bollywood has also made a change with the reaction of Darcy when he meets Mr Kholi. In the BBC adaptation Mr Collins introduces himself to Darcy and talks about his self, Darcy walks away and ignores him in contrast, Darcy is introduced t o Mr Kholi and does not ignore him. As shown by Mr Bennet and Mr Bakshi this is a reflection of Darcy’s characters, Darcy in the BBC adaptation is confident enough to be able to walk away but Darcy in the Bollywood adaptation is not, as he is a country he does not know he is polite to everyone. The reaction of people towards Mr Collins/Kholi reveals a lot about his character; he is someone who tries to be popular by knowing everyone and likes to be well thought of. One relationship, which has been adapted and changed considerably, is the Lydia/Lucky relationship. Adapted for Bollywood are a number of scenes where the main action takes place. In the BBC adaptation the scenes take place after Wickham and Lydia have eloped and are living in a grotty bedsit, this has changed for Bollywood and is replaced by scenes in public places e.g. fairground, cinema and the main scene where Lucky and Wickham go out for the day in London. The scene has been changed for Bollywood because Lucky and Wickham are not actually together yet and it is the lead up for Lucky finding out eventually who Wickham really is after pursuit by Darcy and Lalita. This change has been made for the viewer to look at their relationship in two different ways, in the BBC adaptation Lydia and Wickham have to stay in bedsit which is far form luxury, this shows how their relationship is very shameful in the 19th century. In contrast to this Lucky and Wickham meet at very public places, th eir relationship seems very open and would not be seen wrong in the public nor the viewer’s eye, but the viewer understands Wickham is a bad man. The use of media effects in both adaptations is strong. The camera effects in both adaptations are similar, in the BBC adaptation medium shots and close ups are used to give the viewer a more intimate view of Lydia and Wickham. It shows shots of Lydia running around the bedsit and close ups of Wickham’s facial expressions to the viewer to tell them he is not happy about the situation. In the Bollywood adaptation the camera plays a very important part in the chase that occurs between Wickham, Lucky, Lalita and Darcy. The camera use close ups and medium shots of the couples, and glances between the two parties. It also uses close ups of Wickham glancing back to see if they are still being chased. The camera follows Lucky and Wickham but blurs out the background to give the viewer an impression of how easily it would be to lose them in a crowd. The lighting effect in the BBC adaptation gives the atmosphere of a dark room and uses underlighting, the only available light source the viewer can see is the daylight coming through the window. Two different types of lighting is used in the Bollywood adaptation however, the first toplighting used in the chase to create a bright, modern setting for the viewer. This contrast however when Lucky and Wickham go into the cinema, the lighting is backlighting from the cinema screen and also presents to the audience that Wickham is trying to hide. Costume has also been changed considerably, the BBC adaptation use typical dress for the 19th century but change it from formal wear to very inappropriate wear in the bedsit. Lydia wears a nightdress and Wickham stays in his uniform but un-tucked his shirt and his boots are undone, this is to represent the seediness of their relationship and how wrong it was in the 19th century. Lucky and Wickham are the same in that Lucky tries to rebel against her Indian culture, like the rules set out in the 19th century, in the scene where Lucky and Lydia meet in London she wears tight jeans and a cropped top and makes no effort to show her Indian roots. Wickham also wears clothes that are very casual and he looks like a traveller, this is in contrast to Darcy’s clothes which are smart, and reveals that Wickham may not be the good character as seen by Lalita and Lucky. The costumes in both adaptations have been translated to represent the character in the same way but to show the change in different cultures and times. Lydia and Lucky wear clothes seen as normal and traditional but try to show their flirty ways by tighter clothes but in other scenes they rebel completely. In Lydia’s case she wears a very inappropriate nightdress and Lucky wears modern, tight clothes. It is the same for Wickham too; Wickham is always put in as the opposite of Darcy who is very formal unlike Wickham who wears an officer uniform or traveller’s clothes, this is also to show Wickham is not like Darcy and a bad character. Bollywood have adapted Wickham to become a traveller to be a modern representation of the BBC Wickham who becomes an officer because he has no money. In the scenes of Lydia/Lucky and Wickham the audience can see a lot about their character. Lydia and Lucky both are flirtatious, young girls who are unaware of consequences of their actions; this is displayed through Lydia’s obsession of the officers and her elopement and Lydia through her constant attention seeking of Wickham. Wickham also plays the handsome man well in both adaptations, his rough look in contrast to Darcy should also tell the viewer he is not as he seems. There are many things left out of the Bollywood adaptation that are in the BBC one. In the Bollywood adaptation we see Lucky and Wickham develop a relationship and meet up on occasions, this does not happen with the BBC as Lydia and Wickham, by chance, meet in Brighton and make a quick decision. This is to show the change in times and controversy of what Lydia and Wickham did, also it is not believable that Lucky and Wickham would have gone to London on just one meeting. The chase of lucky and Wickham also adds to the tension and thrill for the audience, this makes the viewer think, will they be caught? There is also one major difference between the BBC and Bollywood adaptation, the ending. In the BBC adaptation Darcy pays Wickham to Marry Lydia and therefore not bringing shame on the Bennets, in the Bollywood adaptation Wickham and Lydia are caught by Darcy and Lalita and Wickham is seen for the real man he is. This has been changed for the Bollywood adaptation for the happy ending that happens in Bollywood films, it would not be entirely like a Bollywood film if Lucky ended up with the bad man and not be happy. In conclusion the BBC and Bollywood adaptations of Pride and Prejudice have been made very differently. The title of the Bollywood adaptation has been changed to Bride and Prejudice to reflect the difference in the Indian culture, the main personality of the characters have stayed the same in both adaptations, costumes have been changed to reflect the difference in cultures and times yet kept so the characters traits can be seen, the contrast in settings shows the different countries and a different way in life and the change in the storyline reflects the difference in times, countries and culture. The setting of the story has been changed as the film wants to show the restrictions on 19th century marriage still coincide with the Indian view on marriages today, the characters traits were kept the same to show how they could be brought into the present day but changed slightly in their costumes, mannerisms and they way people see them. As the characters are represented through their costumes, the wealth of the families is too, the costumes have been changed in the Bollywood adaptation to traditional Indian costumes but they show the contrast to the expensive clothes of the Balraj sister compared to the Bakshi sisters. This is also the same for the Bingley sister and Bennet sisters in the BBC adaptation. I preferred the Bollywood adaptation. This is because it is not as serious as the BBC adaptation; it is more vibrant, colourful and loud. The singing and dancing breaks up the film and the comedy also puts more life into the story. The BBC adaptation is too long and does not keep my attention as much as the other. Another reason why I preferred the Bollywood adaptation was the costumes and new surroundings, the Indian culture is very bold and this made it more enjoyable to watch.

Project Guidance Format for M.B.A. Essay Example

Project Guidance Format for M.B.A. Essay Example Project Guidance Format for M.B.A. Essay Project Guidance Format for M.B.A. Essay A Project Report on â€Å" â€Å" At Company name Submitted to University of Pune In Partial Fulfilment of Degree of MASTER OF BUSINESS ADMINISTRATION 201-/1- By Student Name [pic] [college name] DECLARATION I, the undersigned honestly declare that, this Project Report entitled â€Å"†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬  is a genuine and bonafide project prepared by me in partial fulfilment of degree of Master of Business Administration of University of Pune. The Project work is original and the conclusions drawn herein are based on the data collected and analyzed by me. To best of my knowledge, the matter presented in this project has not been submitted and award of any degree, diploma or membership either to this or any other Institute or University. Place: Pune Date: (Sign Name student) â€Å"Certificate on company’s letterhead† CERTIFICATE This is to certify that (Name of the Student) a student of (Name of the college) perusing MBA under Pune University has successfully completed a project on (title of the project) in (name of the department) for the period of . weeks that is from (start date) to (end date) in partial fulfilment of requirements of Degree of MASTER OF BUSINESS ADMINISTRATION. We have found him /her to be dedicated and sincere. Signature (Name designation) Date: (Seal of the company) INDEX |Sr. No. |CONTENTS |Page No. | |1 |ACKNOWLEDGMENT | | |2 |LIST OF TABLES | | |3 |LIST OF FIGURES | | |4 CHAPTER I | | |5 |CHAPTER II | | |6 |CHAPTER III | | |7 |CHAPTER IV | | |8 |CHAPTER V | | |9 |BIBLIOGRAPHY | | |10 |ANNEXURE | | ACKNOWLEDGMENT I express great pleasure in introducing my project entitled â€Å"-â€Å"is a successful outcome of co-operation of many entities. This the platform , where I would like to express my gratitude to all those, who were directly or indirectly involved in completion of this study. I take this opportunity to express my most sincere and heartfelt gratitude to Mr : Tables may be more or less depending upon the tables in each chapter . They should be in minimum words They should indicate scope of the study They should drive the research Project 6. Research Hypotheses The point should cover the following: A Hypothesis is a tentative generalization – the validity of which remains to be tested. Specify research hypotheses that you wish to investigate in this study. They should be clear, specific precise. They should state the relationship of variables. They should be simple They should be limited in scope. They should be testable statements. They should be in minimum number 7. Scope of the Study The point should cover the following: Specific mention should be made of the rational scope of the research problem of the project, such as: Geographical scope of the study. The topical scope of the study. The functional scope of the study Chapter II Profile of the Organization This is the second chapter of the project, which should en velop the following points : 2. 1 Current status of the company 2. 2 Future plans of the Organization 2. 3 Any other relevant information of the Organization The detail descriptions of these points are as under: 2. 1 Current status of the company The Point should cover the following: Current market position of company should be given. Current financial positions of company should be given Reasons for profit/loss should be discussed. Marketing strategies should be listed. 2. Future plans of the Organization The point should cover the following: Future plans of company if any should be specified 2. 3 Any other relevant information of the Organization. This point should cover the following: Any other relevant information regarding the company should be given. Chapter III Research Design and Methodology A good research design ensures against wasteful expenditure of time, money and energy. Thus chapter should contain information on the following points : 3. 1 Sampling Design 3. 2 Source and methods of Data collection 3. 3 Methods of data analysis and statistical Techniques 3. 4 Key concepts and definitions 3. 5 Limination of the Study The detail description of these points are as under : 3. 1 Sampling Design This point should cover the following: Define population with reference to project Sampling unit should be specified Sampling frame should be defined Sample size should be defined Sampling Procedure Statistically /Judgement should be defined Know the budgetary constraints. Understand sampling errors. An explanation of the determination of size and type of sample will also be necessary Proposals not requiring a sample selection should specify their strategy appropriately and describe the rationale. 3. 2 Source and methods of Data collection This point should cover the following : The different types of data that are proposed to be gathered and to be used sho uld be specifically mentioned. Data collection methods may be as: Sources of Primary Data collection ? Observation, ? Field Observation ? Interview schedule, ? Questionnaire, ? Discussion, Sources of secondary data collection : ? Abstract database, ? Full text database, ? Online database, ? Unpublished database, The sources for each type of data and the tools and techniques that will be used for collecting different types of data should be specified. 3. 3 Methods of data analysis and statistical Techniques : The point should cover the following Different types of data analysis techniques used in the research project should be specifically mentioned. Such as: ? Basic analytical tools, which include Tabular Analysis, Graphical Analysis, Percentage Analysis, or Ratio Analysis etc. should be specified. ? Project students can use some advanced techniques in the project for data analysis which includes Regression Analysis, Multivariate Analyses, ANOVA etc. , Should be specified. 3. 4 K ey concepts and definitions: This point should cover the following: If some special technical terms used in the research project, those terms should be defined clearly. 3. 6 Lamination of the Study This point should cover the following: Major limitations of the study should be specified. Chapter IV Data Presentation, Analysis and interpretation This chapter should contain information on the following points: 4. 1 Getting data ready for analysis 4. 2 Data analysis 4. 3 Interpretation of results 4. 4 Discussion on results derived 4. 5 Research Questions Answered The detail description of these points is as under: 4. 1 Getting data ready for analysis Editing data Handling blank responses Coding data Categorizing data Creating data file Programming 4. 2 Data analysis Present data in tabular forms : i. Frequency table ii. Response tables iii. Contingency tables iv. Unvaried tables v. Bivariate tables vi. Statistical tables vii. Time series tables All tables should have technical features, such as : i. Table Number ii. Title of the table iii. Captions ( columns Heading) iv. Stubs( Row heading) v. Table Body vi. Head Body vii. Foot Note Feel for the data (Optional) depending on type of data 1. Use Basic of statistics such as i. Frequencies ii. Mean iii. Standard Deviation iv. Coefficient of Variation v. Correlation vi. ANOVA ii. Etc. 2. Get the basic findings / inferences. 4. 1 Interpretation of results Feel what findings / results are Mean what findings say Read whink and present the inference 4. 2 Discussion on results derived : Link the objectives with results of the data Implications of findings Personal perspective of the students on derived results 4. 3 Research Questions Answered: Feel the research questions are answered Draw and Develop conclusions or generalisations Chapter V Findings and Suggestions This chapter should cover the following : 1. Main Findings 2. Policy Suggestions 3. Scope for further research 1. Main Findings Findings are st atements of factual information based upon the data analysis List all the major findings of the project serially Put the findings in sequence of the study 2. Policy Suggestions Policy Suggestions or Recommendations should flow from the findings They should be very rational and practical They should be specific They should be indicative 3. Scope for further research Project study should indicate scope for further research III) Terminal Items : This point should cover the following points : 1. Bibliography 2. Appendices Questionnaires or Interview Schedules Complex Tables Technical Note 3. Glossary terms 4. Index Bibliography : A bibliography is the listing of the work that is relevant to the main topic of the research interest arranged in the alphabetical order of the last names of the author (s). A reference list is a subset of the bibliography, which includes details of all the citation used in the literature survey and elsewhere in the report, arranged again, in the alphabetical order of the last names of the author(s). At least three modes of referencing are followed in the business research. These are based on the format provided in the publication manual of the American Psychological Association (APA), (2001), the Chicago Manual Style (1993), and the Turabian style (1996). Each of these style specifies with examples, how books, journals, newspapers, dissertations and other documentation materials are to be referenced in the manuscript. Since the APA format is followed for referencing by many journals in the management area, the monograph will highlight the distinctions in how books, journals, newspapers, dissertations and other documentation materials are referenced using APA format as specimen referencing format below : Book by single Author : 1. Benni, Basavaraj, S. , (2005) Dairy Cooperative Management and Practice, Rawat Publication, Jaipur Book by more than one author : 1. Krishnaswamy, K. N. , Appa, Iyer, Sivakumar, Mathirajan. M. , 2006), Management Research Methodology : Integration of Principles, Methods and Techniques, Pearson Education, New Delhi. More than one Book by the same author : 1. Roy, A. , (1998a) Chaos theory, McMillan Publishing Enterprise, New York. 2. Roy, A. , (1998b) Classic Chaos, McMillan Publishing Enterprise, New York. M ore than one Book by the same author : 1. Pennathur, A. , Leong, F. T. , Schuster, K (Eds), (1998), Style and substance of thinking, Paradise Publishers, New York. Chapter in the edited book : 1. Benni, Basavaraj, S. , (2007), Infrastructural Development and Regional Disparity – A Comparative District Level Analysis in Karnataka, in Dash L. N. (Ed ) Economics of Infrastructure, Regal Publication, New Delhi. Journal Article : 1. Benni, Basavaraj, S. , (2006), Sugar Factory Efficiency Measurement : Application of Data Envelopment Analysis – A New Insight for Managers, Paradigm, The Research Journal of Institute for Management and Technology, Vol. X, No. 2, July – December. Conference Proceedings Publication : 1. Benni, Basavaraj, S. , (2007), Status of Public Services in Karnataka – A Comparative District Level Analysis, in Shahu, A. , (Ed), Proceedings of the Second International Conference on Services Management, Oxford Brookes University IIMT New Delhi . Doctoral Dissertation : 1. Benni, Basavaraj, S. (2001), Dairy Co-Operative Societies in Karnataka, unpublished doctoral dissertation, Karnatak University, Dharwad. Paper presentation at conference : 1. Benni, Basavaraj, S. , (2004, August 27th to 29th), Empowering Decision Making Capacity of Global Corporate Managers through Econometric Tools, paper presented a for â€Å"Best Research Paper Competition† in 16th Annual Management Education Convention, conducted by Association of Indian Management Schools, Goa. Government Publication : 1. Ministry of Law, Government of India, (1960), The Copyright Act, 14 of 1957, Delhi Unpublished Manuscript : 1. Pringle, P. S. , (1991), Training and Development in 90s, unpublished manuscript, Southern Illinos University, Diamondale, IL.

Cooperate Downsizing essays

Cooperate Downsizing essays The U.S. economy was at the height of economic expansion, stocks were near all time highs, corporate profits were strong, and the unemployment rate was at its lowest in two decades. At the same time, the major corporations in the United States were firing workers by the hundreds of thousands, and job insecurity had risen to an extremely high level. What was also ironic was the fact that the corporations who were initiating the downsizings were considered to be some of the strongest and most profitable in the country. Although these events seem to be inconsistent, this is what has happened throughout the decade of the 1990's. Traditionally, downsizing was a direct result of a decline in the demand for a firm's product and a tool for company survival. The first duty of an organization is to survive. Downsizing is a legitimate tool for survival but not necessarily the best choice for every circumstance. This would mean that fewer items needed to be produced, therefore less employees were needed. Downsizing was also used as a way to cut costs during times of recession. But, the downsizings observed in the 1990's did not fit this mold. Instead of downsizing for survival, companies were using this as a strategic plan for creating an increase in stock prices. The intent of downsizings by these top corporations who were already very profitable was to become "lean and mean". Downsizing will be examined as a strategic option that management can exercise in order to boost equity value. Downsizing is defined as a reduction in the number of employees, and sometimes in the number of operating units within a company. It began as a strategy of weak corporations as a way to reduce the costs of the company. Shareholder wealth was the main concern, and companies were willing to do whatever they thought necessary to convince the market that the stock price should rise. The stock price had become more import ...

6 Critical AP Exam Tips to Ace Your Tests

6 Critical AP Exam Tips to Ace Your Tests SAT / ACT Prep Online Guides and Tips The most important thing you can do to maximize your chances of getting a 5 on an AP exam is to learn the material. However, it is a standardized test, and there are strategies you can use to maximize your chances of success and make sure your hard work pays off. Keep reading for my top AP examtips! #1: Do Easy Questions First There’s no rule that you have to answer all of the questions in a given section in order. If you come to a question that looks either difficult or time-consuming, it’s fine to skip it and come back later. This applies to both the multiple-choice and free-response sections. Just make sure you are careful when you fill out your Scantron or your test booklet! Once you make a first pass and answer all the slam-dunk questions, then you can buckle down on the harder or more tedious questions.Don’t let yourself get held up too much on any one question, though. If you feel yourself getting bogged down, skip that question, and come back to it to either work on it more (if you have time) or guess (if you don’t). #2: Answer Every Question- But Be Smart About It Since there is no guessing penalty on AP exams, it is to your advantage to answer every question. If you aren’t sure of the right answer on a multiple-choice question, eliminate as many answers as you confidently can before guessing.This will up your chances of guessing the right answer and getting points! On a free-response or short answer question, just do the best you can to guess based on what you remember. If you leave a question blank, you’ll definitely get zero points, but if you write something even a little bit relevant, you might get partial points! And even one point is better than zero. #3: Manage Time Carefully You are allowed to bring a watch to the exam just so long as it doesn’t make noise. I highly advise doing so, so that you’ll be aware of how you are doing on time at any given moment. It’s critical that you pace yourself on the exam. On the multiple-choice section, if you notice yourself getting stuck on a particular question or series of questions, skip them and come back at the end. Don’t let a few questions completely tank your time. If you’re staring at a question in confusion for longer than a minute, move on and come back to it. On the free-response section, time management is even more critical because you’ll need to complete a series of tasks in an allotted amount of time, but you won’t be prompted to move on to the next essay or question. Keeping track of time will let you know if you’re on target to finish everything. You should have time targets for each essay or task in mind when you go into the test. This kind of clock is not allowed! #4: Plan Your Essays Carefully This may not apply to every AP exam- it’s hard to plan a math problem in advance- but for APs that do have essay questions, it’s critical that you plan them out before you start writing them. Even five minutes spent quickly jotting down your thesis and the main ideas of your paragraphs will help you write the essay faster, make your argument stronger, and ensure your essay is better-organized and more coherent. A slightly more detailed outline that denotes where you are going to include specific examples and evidence is even better if you have time. #5: Bring Water and a Snack for the Break This might seem like a relatively trivial tip, but you may experience some serious test fatigue during your AP exams. Bringing water and a snack- preferably one with a bit of protein and complex carbs, like a peanut butter granola bar- will help you stay energized through the exam and keep you from fading during the free-response section. An appropriate snack. #6: Keep Up Positive Self-Talk You might hit a bump in the road on exam day. Maybe you’ll see a question type you weren’t quite prepared for, forget something you thought you knew inside and out, or be totally stumped by a free-response question. The important thing if this happens is to not panic. Maintain positive self-talk. Tell yourself you are doing great. Move on to another question. Even if you’re still stumped when you come back around to it, keep telling yourself that you’re crushing the rest of the test. And then just do the best you can on the test. Key Takeaways If you want to get a 5 on your AP exam, the best thing you can do for yourself is to learn the material. However, there is still a strategic element to taking the AP, just like on other standardized tests. Here are my top six AP exam tips: Do easy questions first and come back to the harder ones later. Answer every question, but only guess after eliminating all the answers you know are wrong. Bring a watch and manage your time carefully! Carefully plan out your essays before you start writing! (This tip doesn’t apply to those APs without essays). Bring water and a snack for the break! Maintain positive self-talk, even if you hit a snag! With these AP test tips, you’ll maximize your chances of getting the score you’re aiming for! What's Next? Need more guidance on AP preparation? See our five-step plan on how to study for AP exams. Do you need an AP test perfect score?Read this guide to learn if it's something you should be aiming for. Taking a history AP exam? See our guide on how to write a top-scoring DBQ. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Domestic Violence During Pregnancy Research Paper

Domestic Violence During Pregnancy - Research Paper Example                                  Domestic Violence During Pregnancy Introduction: This paper aims to discuss various effects of domestic violence during pregnancy. Domestic violence is becoming an epidemic in almost every part of the world. This is a public health issue, seriously affecting the health of women. According to a recent report by a US daily, out of 33 developed countries, the United States is in the 27th position for life expectancy after birth. â€Å"Pregnancy is a time when friends, family, and health professionals expect a woman’s partner to be particularly concerned about and attentive to her health and well-being. It is difficult to imagine that anyone, let alone the father of the baby, would intentionally injure a pregnant woman, thereby jeopardizing her health and the health of the fetus† (Humphreys & Campbell, 2011, p. 155). In a recent government health plan call â€Å"Healthy People 2020† released by the U.S. Departmen t of Health and Human Services mentioned that domestic violence during pregnancy is found out to be the cause of complications like pre-term birth or low birth weight-outcomes. This type of violence also can cause various risks of maternal, prenatal and child health, miscarriage, infection, fetal injury and fetal death. While domestic violence occurs, injuries to the abdomen, breasts and genitals are some of the common factors. Apart from these physical risks, abusing during pregnancy can cause end number of psychological consequences like depression, stress and dependence to tobacco, drugs and alcohol. â€Å"Common sense demands that pregnant and nursing women minimize their exposure to xylene, just as they should minimize their exposure to alcohol, tobacco and other drugs† (Pregnancy, 2007, p. 68). Apparently, these psychological consequences affected the baby most as the majority of the time the mother losses attention in her or her baby’s physical condition, both t hrough the pregnancy and following the child is born. â€Å"One study found that 15 percent of women were assaulted in the first four months of pregnancy and 17 percent were physically abused during the last five months of pregnancy† (Sterne et al. 2010, p. 48). Nursing Care Consideration to Domestic Violence: What Nurses can do? Research found that around 324,000 pregnant women in the United States are battered by their intimate partners every year. Hence, there is a need of creating awareness against domestic violence during pregnancy keeping in mind the fact that domestic violence is becoming the largest cause of injury for women in the United States. As per nurses are concern, all nurses and health care professionals of all specialties are likely to assist help to the women sufferer of domestic violence. Nurses must assure the sufferer a proactive assistance to this dilemma. They should involve themselves to treat the sufferers of domestic violence. They should take a hel pful and empowering approach towards the patients. While assessing the patient who faced domestic violence, it is very necessary for the nurses to create a believing and accepting environment, so that the patient does not lose her self esteem. Various researchers found that believing, accepting and supporting patient by the nurses can improve the psychological healing of such patients. What are the impacts of battering to the individual client, newborn and the family? Although there are lots of literature reviews, the impacts of domestic viole

Quantitative data analysis( By using IBM SPSS ) Essay

Quantitative data analysis( By using IBM SPSS ) - Essay Example It helps to identify the case that has the outlying values. When the initial_output and final_output is taken together for a study, we must examine whether there are outliers in both these variables, unlike there is only one outlier in initial_output so that we can omit both of those extreme cases coming out of initial_output and final_output for any further analysis (like correlations, regression etc..) so that the statistical analyses would be perfect. The following tables and diagrams depict the same. Now by analysing the final_input and final_output variables together, we observe that only case number 58 is the outlier, shown in both the initial_output and final_output box plots. So we can omit that entry for analysis involving the variables initial_output and final_output. Interpretation: From the above t-table, we observe that there is a significant difference between the initial_output and final_output (t value is significant with probability 0.000) which indicates that the training programme is effective. From the above box plot, it is observed that the final output of the case number 58 is outlier, which indicates that in one weeks training programme, the output of case number 58 has tremendously improved in one week training programme compared to the other respondents. Also we notice that case numbers 37 and 55 are extreme low outliers in 1 week training programme. There is no effect of training programme for these outliers. Interpretation: From the above output, we observe that the final output of 1 week training programme is tremendously appreciable when compared to other training conditions ie. 1 day training programme or no training programme. The homogeneous subsets indicate that there is a significant difference between the 1 day and 1 week training programmes but there is no significant difference in the final output between

Marketing story analysis Essay Example | Topics and Well Written Essays - 1000 words

Marketing story analysis - Essay Example The story under analysis is â€Å"When marketers capture the moment† by David Benady. It was posted in the Guardian on 13th November 203. This piece explains the impact of real time marketing. The author argues that consumers today are more demanding from advertisers. They require witty but relevant messages, which must be delivered in real time. Companies like BMW, biscuit maker, Oreo and Betfair have used this strategy to capture new markets. These businesses have revolutionised consumer reach through social media. Nonetheless, one must invest considerable resources to achieve any clout. Literature review Consumer behaviour The consumer decision model is quite useful in explaining consumer behaviour. Blackwell (2001) explains that consumers often engage in a seven-step decision process. First, they recognize their needs, search for information, evaluate alternatives, buy, reflect upon their purchase and divest. Sometimes stimuli could alter this process. The stimuli may be internal or external. International influences include the knowledge, resources, personality or attitudes of the buyer. External influences involve social class, family, culture or certain situations. In this regard, consumers are active thinkers and planners. Erasmus (2001) disagrees with the above writers by stating that consumer behaviour is not always rational. Sometimes individuals may behave in a non conscious manner. Consumer behaviour is sometimes opportunistic and even disorderly. Using rational approaches may discount the relevance of emotions and other dynamics. 7 Ps The 7Ps marketing mix is a conceptual framework in which key decision makers configure their offerings in order to mach customer needs (Andersson, 1992). Palmer (2004) explains that the tools are useful in short term tactics as well as long term strategies (Chaffey et. al., 2000). Moller (2006) likens the elements of the marketing mix to ingredients of a cake. Their proportions can be changed in order to prepare the perfect cake (Patterson and Ward, 2000). The marketing manager must attempt to trade off benefits of one concept with gains from the other (Peattie, 1997). A company’s marketing philosophy comes from its allocation of resources within the 7Ps (Egan, 2001). This approach separates marketing from the rest of the organisation and allows for delegation of marketing duties to specialities (Ingram et. al., 2007). Some authors disagree with the above sentiments by explaining that not all parts of the 7Ps need to be given equal attention; certain aspects are more cri tical than others (Stratten, 2010). Furthermore, most companies regard product as a distinct component (Jobber, 2010). However, some companies sell a series of products, each of which is connected to the other in the mind of the consumer (Pride and Ferrell, 2010). When implementing the marketing mix, one may consider marketing as culture, as a strategy, or as a tactic (Rafiq and Ahmed, 1995). Communications mix The 4Cs are a fundamental framework used to explain how companies select marketing communications. Scholars posit that this could be done on the basis of control, costs, credibility and communications (Gilliland and Johnston, 1997). If an organization feels that it needs to control message delivery, then it may opt for personal communication mixes (Balmer and Gray, 2003). The financial resources that a company has may affect its ability to exert leverage over the third party that is transmitting the message (Mohr and Nevin, 1990). Credibility in communications is often ascert ained through a third party that seems objective in order to distract consumers away from the actual intention of selling (Houston and Gassenheimer, 1987; Houston and Gassenheimer, 1987). Finally, the geographic dispersion of the target audience will determine how effectively the message reaches its audience (Stern and El-Ansary, 1995). Analysis In the case under analysis, the author feels that consumers in social media have raised their expectations concerning consumer brands

Food chemistry Assignment Example | Topics and Well Written Essays - 750 words

Food chemistry - Assignment Example The process does not change fatty acid composition of the starting material, therefore, interesterified oil or blends are considered to be stable. The process makes the oils have a smoother melting point, improves plasticity as crystallization properties change. There also is an improved functional and nutritional property associated to interesterification (Armond, 1998). Hydrogenation is a chemical reaction that involves the addition of hydrogen across carbon-carbon multiple bonds and thus increases the saturation and the melting point. It is a process employed in the hardening of fats. In most cases, catalytic hydrogenation is utilised with nickel metal being the widely used catalyst. Three types of hydrogenation reactions are practiced. First is a light hydrogenation that reduces linoleic acid in soybean to produce oils with large shelf life. Second is extensive hydrogenation and third is partial hydrogenation. Partial hydrogenation involves the hydrogenation of some and not all double bonds present to be converted to single bonds. It is a complex process. Hydrogenation on heterogeneous catalyst is reversible and the double bonds remaining in the partially hydrogenated fat may have changed position and configuration. These affects melting point and has nutritional consequences (Frank, 2004; pg 146) Mohamed et al., (2012) developed functional fat from butter oil and moringa oleiferous oil (MOO) by interesterification. He seen a significant increase in oxidative stability with the increasing augmentation of MOO blends. From his study, he concluded that MOO and BO can be used in the formulation of functional and shelf stable fat. Vegetable oils and fats are known to be stable to oxidative rancidity, healthy and pose a low risk of coronary heart disease. In his study of oxidative stability, Mohamed et al. (2012) observed that peroxide levels at 100% augmentation of MOO were the lowest compared to levels at 50%. High peroxide

International business contest Research Paper Example | Topics and Well Written Essays - 2750 words

International business contest - Research Paper Example where there are sizeable potential consumer concentrations. Demographic segmentation refers to the practice in which the company focuses on age, gender, marital status and similar characteristics. It's the most popular strategy or basis for segmenting the market though its complicated nature at times necessitates fist hand information about customer behavior (Rivlin, 2003). While variables associated with demographics can be easily obtained and the related metrics would readily lend to interpretations, there is still a very demanding process of data gathering and storage to be retrieved when needed for a variety of purposes such as cross checks and extrapolation studies. Egypt can be identified as a country which consists of most population in the Middle East and the 3rd in the African Continent. Thus out of the total population 99% of them are concentrated on major cities of Cairo and Alexandria which centered on the banks of Nile. Therefore Company need to basically focus its attention on those greatest cities in order to successfully mark et the Washing Machine. Consumer demographics also involve age and lifecycle studies. Economic factors include the relative value for money concept. Egypt is mainly depends on the agriculture, tourism, media and petroleum exports. However the rapid growing population and the liberal economic policies have increased the economic growth of the country. Therefore it is obvious that economically speaking Egypt population would influenced by a strong desire to save on time and money with their busiest life style (Bolbol, Fatheldin, & Omran, 2005). Thus their demand patterns for washing machines are essentially determined by the degree of necessity to save time. This economic proposition is said to be much stronger than many other concerns. This argument has been put forward by some market analysts as a stage of transformation that ultimately leads to copied lifestyles. 2. Political Profile 2.1. Government The political dispensation of the country is a republic. Thus it includes Executive arm of the State and a Head of the government. It is a Presidential Republican State where the executive power and the legislative power are shared by both the Government and People's Assembly. Since the year of 1953 the Republican form of government has been exercising the power in a more transparent system which allows eighteen political parties to conduct their activities in order to capture the government power in a more democratic way. The ruling party of the government is National Democratic Party. Thus the term of the government will not be more than five years. But any time if the President wishes he can dissolve the parliament by promulgating an order. So the government and legislative activities are mostly based on the executive pow

The Impact of the slave trade on western ideas of race has been Essay

The Impact of the slave trade on western ideas of race has been misunderstood - Essay Example A new trend developed once Europeans were travelling around the world, engaging in what they termed voyages of discovery. In many cases Christianity accompanied trade and conquest. Christianity adapted to local circumstances, in what is known as syncretism, and was backed by military force and commercial development. European sailors who have long been praised as discovering Africa, extending the scope of the known world, were in fact at the same time engaging in the African slave trade. Africa did not need to be discovered. It housed many mature civilizations, with complex economies and political systems. In 960, slavery was banned in Venice. On occasion enslavement of Englishmen was prohibited, while the French or Welsh could still be enslaved. In Italy, Spain and France, there came a time when slavery was no longer naturally viable. The change came later in England, after the Norman Conquest, but before 1200. The story was different in Southern Europe, bordering the Mediterranean, with wars between Christians and Muslims routinely accompanied by enslavement. In 1300 there were 30,000 Christian slaves in Granada. Islamic laws included benign treatment of slaves. ... There was a busy trade on the southern coast of the Mediterranean. Details are hazy, but Arab slave traders served a global market, with particular tastes such as black eunuchs. The black slaves were the more preferred ones. The blacks were well built and strong and used to do difficult tasks with ease and most importantly they don't ask questions. Christians have traditionally believed that their service to God provided the basis for their freedom and citizenship. This has led to a stress on obeying rules, and taking vows of obedience. This approach to service was undertaken by free will, and sometimes discussed in terms of enslavement. It contrasts with the horrors of chattel slavery, which were kept from the attention of the European population. Slavery and states' rights were divisive issues leading to the American Civil War. Principled positions came later. Pragmatism was dominant. Abraham Lincoln was committed to doing whatever was necessary to save the Union, and concluded that slavery had to be abolished. Following the Civil War, the period of Reconstruction showed that the attitudes, which had underpinned slavery, had not been destroyed through war. Racial prejudice continued. Britain abolished slavery in 1833, taking effect in 1838, but did not achieve the universal adult franchise until the twentieth century. Access to power was controlled. Social class, less visible than skin colour, remains a determining factor. One legacy of the former British Empire has been the flow of immigrants, descended from former slaves, or from the countries from which the slaves were taken. History is ever present. After the Second World War, European colonial powers like Britain had a labour shortage. They turned to

International business contest Research Paper Example | Topics and Well Written Essays - 2750 words

International business contest - Research Paper Example where there are sizeable potential consumer concentrations. Demographic segmentation refers to the practice in which the company focuses on age, gender, marital status and similar characteristics. It's the most popular strategy or basis for segmenting the market though its complicated nature at times necessitates fist hand information about customer behavior (Rivlin, 2003). While variables associated with demographics can be easily obtained and the related metrics would readily lend to interpretations, there is still a very demanding process of data gathering and storage to be retrieved when needed for a variety of purposes such as cross checks and extrapolation studies. Egypt can be identified as a country which consists of most population in the Middle East and the 3rd in the African Continent. Thus out of the total population 99% of them are concentrated on major cities of Cairo and Alexandria which centered on the banks of Nile. Therefore Company need to basically focus its attention on those greatest cities in order to successfully mark et the Washing Machine. Consumer demographics also involve age and lifecycle studies. Economic factors include the relative value for money concept. Egypt is mainly depends on the agriculture, tourism, media and petroleum exports. However the rapid growing population and the liberal economic policies have increased the economic growth of the country. Therefore it is obvious that economically speaking Egypt population would influenced by a strong desire to save on time and money with their busiest life style (Bolbol, Fatheldin, & Omran, 2005). Thus their demand patterns for washing machines are essentially determined by the degree of necessity to save time. This economic proposition is said to be much stronger than many other concerns. This argument has been put forward by some market analysts as a stage of transformation that ultimately leads to copied lifestyles. 2. Political Profile 2.1. Government The political dispensation of the country is a republic. Thus it includes Executive arm of the State and a Head of the government. It is a Presidential Republican State where the executive power and the legislative power are shared by both the Government and People's Assembly. Since the year of 1953 the Republican form of government has been exercising the power in a more transparent system which allows eighteen political parties to conduct their activities in order to capture the government power in a more democratic way. The ruling party of the government is National Democratic Party. Thus the term of the government will not be more than five years. But any time if the President wishes he can dissolve the parliament by promulgating an order. So the government and legislative activities are mostly based on the executive pow

Classroom Management article Essay Example | Topics and Well Written Essays - 500 words

Classroom Management article - Essay Example The article posits that contrary to popular belief, effective teacher-student relationship has less to do with a teacher's personality and more to do with specific teacher behavior that includes dominance, cooperation and an awareness of high-need students. Appropriate Levels of Dominance. Dominance is not a negative characteristic, but implies a teacher's ability to, "provide clear purpose and strong guidance". In fact most students, when surveyed preferred such teachers over more permissive ones. Cooperation. Teachers and students need to work together as one team. Allowing students to set their own goals and asking for their suggestions creates a sense of involvement and sends the message that the teacher, "cares about and tries to accommodate students' interests". Although in a position of authority, the teacher must remain approachable to students both within and outside the classroom. Awareness of High-need Students. Studies have shown that as many as 12 to 22 percent of students suffer from some sort of mental or emotional strain. The average teacher is neither equipped nor trained to deal with such students, who can be a disruptive influence. An awareness of this fact, coupled with a few simple techniques can go a long way in maintaining effective classroom management. The paper identifies the various types of high needs students, their characteristics, and the strategies that c

Three Different Types of Transition Essay Example for Free

Three Different Types of Transition Essay Transitions in life are a fundamental part of development in children and young people. From an early age a child will experience some form of transition, and how well they deal with these changes as they are growing up will be depend on their stage of development, their confidence and the support and positive relationships they may have. The affects of transitions vary from child to child, so it is important to consider them on an individual basis. That said, it is possible to gain an idea of how a childs social development may be influenced by a range of changes and the type of transition must firstly be considered. Emotional for example bereavement, the divorce or separation of parents Many children will have experienced warm, consistent, predictable care and will see adults as reliable, supportive and caring. But when there is a major change within the family unit such as parents separating or divorcing, it can have such an impact on the parents that the childrens emotions may be forgotten. This can have a traumatic affect on them and its likely that a childs emotional development will be affected. They may start to misbehave at home and/or at school to seek attention or become shy and withdrawn and lose confidence. It may cause a long-term problem as some children may find it difficult to form trusting relationships with adults. Physical for example moving to a new home or class room From something as simple as moving on to a new activity within the classroom to moving to a new home, a child or young person may find physical transition traumatic and unsettling and may affect their development. If for example a child is progressing with age to a new school or moving to the next year group within the same school, the transition may have positive effects as they wont be making the changes alone, they will be with their friends. They will be able to see their old friends in the new environment and the transition will seem a lot less daunting and they will feel comfortable of their new surroundings more quickly. However, if the move is to a new school where they are making the transition on their own where they wont know anybody they could become shy and withdrawn. They may not want to join in any of the activities and be socially awkward. Intellectual for example moving from nursery to school, primary school to secondary school, secondary school to college or college to university Some children are unable cope with intellectual transition even if there are some familiarities such as still seeing their old friends. Progressing from primary school to secondary school or secondary school to college may be difficult for some children and young people to cope with. After having familiar surroundings of the same classroom and teacher for a year it suddenly all changes and may cause some children to panic. They may become shy and withdrawn or start to exhibit antisocial behaviour. Whatever the change or transition is, children should be given the opportunity to talk about what is going on, what is happening and how they are feeling. In some situations it can be discussed prior to the event, such as moving class or moving up a year. Giving children and young people the warning of what the change will entail and the opportunity for them to ask questions can reduce the harmful effects the change or transition may have on their development. In some cases, such as bereavement, talking with the child or young person prior to the event may not be possible. However, the opportunity for them to discuss what has happened and how they are feeling should still be given. It is important that all children and young people have positive relationships during periods of transition.

Two Faces Of Multiple Personality Disorder Psychology Essay

Two Faces Of Multiple Personality Disorder Psychology Essay Multiple Personality Disorder, or Dissociative Identity Disorder, as it is now identified by the American Psychiatric Association in the Diagnostic and Statistical Manual of Mental Disorders Fourth Edition (DSM IV -TR) continues to be a disputed diagnosis after decades of diagnoses, treatment, and research. Psychiatrists, medical doctors, psychologists, counselors and social workers, as well as attorneys and judges, continue to seek the validity of this mental disorder. While the primary concern of those in the medical community is a correct diagnosis in order to direct treatment, the legal community relies on a proper diagnosis to determine both guilt and sentencing for those who use the diagnosis to plead a not guilty by reasons of insanity defense. Despite the lengthy battle between the opposing sides debating the actual existence of the disorder, the disorder will be included in the May 2013 edition of the DSM V. Neither the medical nor the legal community doubts the need for therapy or counseling of some form for these patients. However, the proper treatment is, or should be, directly related to an accurate diagnosis. Determining the validity of Multiple Personality Disorder continues to be, after all these years, a serious concern. The question remains, Is there sufficient scientific research to prove the validity of Multiple Personality Disorder? I was 23 years old when the movie When the Rabbit Howls aired on television. The true story film adaptation of Truddi Chases story of extreme child abuse and subsequent diagnosis and treatment of Multiple Personality Disorder was a horrific tale of severe family dysfunction leading to vicious sexual abuse beginning at the age of two. Despite the massive volume of books I have read, the many movies watched, and the television shows viewed, none of them continue to haunt me as this movie has. Apparently, I was not alone in my fascination of Truddi Chase. Oprah Winfrey invited her to be the first guest on her radio program, as well as an early guest on her television program. Chase later returned in 1990 for a second interview on the Oprah Winfrey Show. Her appearance on the Oprah Winfrey Show was later listed as one of TV Guides Top 25 Oprah Moments. Chase claimed to have 92 distinct personalities. Despite my awe and fascination of the life of Truddi Chase, I am left wondering; is this possible? Does this disorder actually exist? To be able to blame all of our faults, sins, or shortcomings on another, someone other than our self could be the ultimate fantasy for some. If one is caught in a compromising position of sexual infidelity, drug use, driving under the influence or any other serious crime, one could simply wake up and claim someone else did this, another self. To walk benignly through life accepting responsibility for only the noble deeds we perform, the good we display, would that not be the best of all possible lives? Perhaps. Or perhaps it is a life of tormented existence, lost time, forgotten experiences, disrupted, fragmented pieces of a life half lived. While some claim Multiple Personality Disorder was diagnosed as early as the 1800s, the first famous or possibly infamous case in the United States was the case of Christine Costner in 1951. The classic 1957 film, The Three Faces of Eve was the story of Dr. Corbett Thigpen, a young neuropsychiatrist who treated Christine Costner (called Eve White to protect her identity) in 1951. The existence of more than one personality became manifested gradually during treatment, in 1952. After about 100 therapy sessions over 2-3 years, Ms. Costner seemed well. Ms. Costner subsequently wrote three autobiographical books. She revealed her identity in 1977 (as Chris Costner Sizemore, her married name). She has claimed that she actually had about 20 personalities, that they were not resolved until years after her treatment with Dr. Thigpen, and that they were not the result of childhood trauma, as she had reported during treatment. (Atkinson, 2009) Even after this rather dubious case, the disorder did not fully manifest itself until after the renowned story of Sybil in the 1970s. Sybil was a television miniseries, based on a 1973 book by science journalist Flora Rheta Schreiber. Sybil Dorsett was a pseudonym for the patient, Shirley Ardell Mason. Dr. Schieber was asked to write a book by the patients psychiatrist, Dr. Cornelia Wilbur while Dr.Herbert Spiegel was asked by Dr. Wilbur to consult on the case as a hypnotist. The hypnotist reported he did not think that Ms. Mason had MPD, he believed Dr. Wilbur had suggested this to her patient, and that Ms. Masons allusions to separate personalities amounted to game playing in a hysterical patient prone to dissociation. He said that Ms. Mason told him that she had read The Three Faces of Eve during her therapy and was impressed by it. According to Dr. Spiegel, Ms. Schreiber visited him and said, But if we dont call it a multiple personality, we dont have a book! The publisher wants it to be that; otherwise it wont sell. After treatment (more than 2,000 sessions), Ms. Mason always maintained the truth of her claims of experiencing multiple personalities (16 in all) and childhood physical and sexual abuse by her mother. (Atkinson, 2009) After the popular movie of Sybil, the diagnosis of Multiple Personality Disorder ballooned from perhaps no more than 100 beforehand to 40,000 or more 20 years later, mainly in North America. (Atkinson, 2009) Was it merely cases of misdiagnoses? Or was this a new phenomenon, a new disorder? There are many reasons I believe the diagnosis of Multiple Personality Disorder to be faulty, overzealous, or patently untrue. I will attempt to provide both sides of this argument for or against the validity of this diagnosis as I found many professionals weighing in. Psychiatric, as well as medical diagnosis can change. The Diagnostic and Statistical Manual of Mental Disorders (DSM) was first published in 1952. Since then it has been through five revisions the newest edition DSM V coming out in May 2013. According to the current DSM-IV-TR, Diagnostic criteria for Dissociative Identity Disorder300.14 must include the following, A. The presence of two or more distinct identities or personality states (each with its own relatively enduring pattern of perceiving, relating to, and thinking about the environment and self).   B. At least two of these identities or personality states recurrently take control of the persons behavior.   C. Inability to recall important personal information that is too extensive to be explained by ordinary forgetfulness.   D. The disturbance is not due to the direct physiological effects of a substance (e.g., blackouts or chaotic behavior during Alcohol Intoxication) or a general medical condition (e.g., complex partial seizures).  Note:  In children, the symptoms  are not attributable to imaginary playmates or other fantasy play (American Psychiatric Association, 2000) Therefore, my first argument would be that Multiple Personality Disorders appearance in the DSM was late in being included and has changed with each issuance of the manual. Multiple Personality Disorder did not appear in the DSM until 1980, the Third Edition. The criteria and terminology changed in the 1994 DSM IV edition, and according to Helen Farrell in Current Psychology, the American Psychiatric Association Work Group has proposed new diagnostic criteria for DID for DSM-5, which is scheduled to be published in May 2013. (Farrell, 2011) I have been unable to find the proposed changes, but am anxious to see if they were approved and what those changes are. The questions remain. Why was this disorder not observed in a number of patients prior to the 1980s? Why does the criterion continue to be so difficult to define? Many of the patients diagnosed with MPD have been found to have been highly suggestible and easily hypnotizable, with a tendency to fantasize, and unreliable in their counseling sessions. Roland Atkinson reports Subjects who are highly hypnotizable (virtuosos) may self-induce trance states or respond to a therapists instruction to enter such a state with rudimentary, or even unwitting, cues. Thus, personalities may also have been cued, even if they seemed to have emerged spontaneously. In such circumstances, patient and therapist alike may inadvertently and honestly believe in an MPD diagnosis, and in memories of childhood trauma, which are not valid. This may have occurred in the filmed cases; that is, both may have been at least partly iatrogenic in origin. (Atkinson, 2009) Iatrogenic means Induced in a patient by a physicians activity, manner, or therapy. (Dictionary, 2000). In fact, it is not until the person is in therapy do they become aware of the multiple personalities. (Leuder Sharrock, 1999) (Murray, 1994) The patient becomes aware of these alter egos through regression therapy or hypnosis. Most of the patients discover they were sexually abused as children, causing such trauma, the child forms another personality to deal with the pain and mental stress. (Piper Jr., 1998) The argument for the lateness in the diagnosis of MPD in patients is the clients use of repression, denial, and rationalization. According to John Murray in The Journal of Genetic Psychology, the alter egos may present themselves only during a window of diagnosibility and be unable to detect at later times, remaining latent in the patient. (Murray, 1994)The MPD symptoms may be present in one session only to disappear in another, much like bipolar depression symptoms. The issue of childhood sexual abuse also becomes an issue of concern in the MPD diagnosis due to the difficulty in proving abuse. Sexual abuse is very hard to confirm in a child, it becomes even more difficult in an adult victim of child sexual abuse. This is NOT to say the abuse never happened, merely that it is difficult to substantiate. As the clients are highly suggestible, implantation of false memories becomes easily arguable. A few of the memories are so bizarre as to be unbelievable, consider the following one patient claimed to have witnessed a baby being barbecued alive at a family picnic in a city park; another patient alleged repeated sexual assaults by a lion, a baboon, and other zoo animals in her parents back yard in broad daylight. (It should be mentioned that both therapists in these cases are prominent MPD adherents, and neither appeared to have any difficulty believing these allegations). (Piper Jr., 1998) Independent corroboration would be very helpful in cases such as these and certainly helpful in the prosecution of current cases today, but, alas, this has never been, and will doubtfully ever be, the case. The preponderance of sexually abused patients succumbing to MPD leads to another factor of the disorder. Ninety percent of the patients are women. (Atkinson, 2009), but it has been reported to have been as high as 92 percent in a 1996 study. (Murray, 1994) Ruling out gynecological concerns, I can think of no other illness with such a high rate of gender inequality. However, one must take into consideration that girls are subjected to higher rates of childhood sexual abuse than boys are. Another concern deals with how psychiatrists and other professionals diagnosis MPD. The doctors assert that they had been alerted to the possibility of MPD when a client reported such benign symptoms as headaches, insomnia, listlessness or forgetfulness. Even more ridiculous was the absolute randomness and inanity of the following diagnostic clues reported by August Piper Jr. glancing around the therapists office; frequently blinking ones eyes; changing posture, or the voices pitch or volume; rolling the eyes upward; laughing or showing anger suddenly; covering the mouth; allowing the hair to fall over ones face; developing a headache; scratching an itch; touching the face, or the chair in which one sits; changing hairstyles between sessions; or wearing a particular color of clothing or item of jewelry In one case known to the author, a leading MPD proponent claimed that the diagnosis was supported by behavior no more remarkable than the fact that the patient changed clothes several times daily and liked to wear sunglasses. (Piper Jr., 1998) With such diagnostic alerts to the doctor, one cannot be surprised at the large number of MPD cases some doctors had the opportunity to treat. MPD diagnosis and treatment became a cottage industry for some self-promoting doctors and therapists. In his article Film, fame, and the fashioning of an illness, Atkinson believed the films portraying Sybil and Eve perpetuated this mass diagnosis. Many cases shared features in common with false memory phenomena, such as the influence of coercive suggestion by therapists in producing the desired but invalid memory reports of highly susceptible patients. (Atkinson, 2009) There are many diagnostic tools used by therapists to confirm the MPD diagnosis. A few include: Structured Clinical Interview for Dissociative Disorders, Dissociative Disorder Interview Schedule, Dissociative Experiences Scale, Childhood Trauma Questionnaire (Farrell, 2011) (Murray, 1994), as well as the Thematic Apperception Test (T.A.T) and the Minnesota Multiphasic Personality Inventory (MMPI) (Murray, 1994). Most notable in all of these tests and diagnostic tools is that they are all self-reporting. While many would argue you cannot beat the test, I find that argument to be untrue in some cases, particularly if an eager or leading therapist coaches the patient. However, Murray contends in a blind test for 63 adult psychiatric patients, using the MMPI MPD profile, and correctly identified 68% of the 25 MPD patients. The MMPI seemed a valuable aid in diagnosing MPD. (Murray, 1994) The fact that no clear, specific method of treatment for MPD has been established also deals a blow to MPDs validity. Even staunch supporters, such as David Hartman MSW of the Wellness Institute and psychologist Dr. John B. Murray agree that there are no particular methods of treatment and that it was all still very experimental. Some of the methods currently being used are psychotherapy, pharmacotherapy, behavior modification, group therapy sessions (with some difficulty, I will not mention the humor I found in this, as I was unsure if the group therapy would include multiple personalities and one physical person), psychodynamic therapy, the use of sodium amobarbital (a drug with sedative/hypnotic properties) and of course hypnotherapy. (Murray, 1994) (Piper Jr., 1998) (Hartman, An overview of the psychotherapy of dissociative identity disorder, 2010) (Hartman, Treatments for dissociative disorders, 2010)While hypnotherapy often led to the initial diagnosis, it is also part of the t reatment. However, Murray warns while Hypnosis is usually a constructive intervention, it can be misused. (Murray, 1994) And while hypnosis provides access to secret personalities, it may enhance rather than repair the dissociation process. (Murray, 1994) In his support of hypnosis, he continues, hypnosis is useful in therapy when it helps MPD patients understand and use the past and present for better self-understanding and direction. (Murray, 1994) There are several diagnoses which MPD patients could also be diagnosed. A few include, schizophrenia, affective disorder, posttraumatic stress disorder, dissociative disorders other than MPD, depression, bipolar disorder, even drug abuse. Prior to the diagnosing of MPD, I would hope all other possible disorders be completely ruled out, rather than MPD being ruled in. Again, despite being a advocate of the validity of MPD, Dr. John B. Murray writes, MPD features can overlap with other psychiatric diagnoses, and clinicians have been wary of inducing MPD in patients and of treating MPD patients. (Murray, 1994) He, too, recognizes the danger of MPD inducement! Though life may often be stranger than fiction, I found the ridiculousness of the many reports derived from MPD cases to further cause my doubts of its validity. I will list several I found particularly absurd. C. A. Ross writes of alters that force [the patient] to jump in front of a truck. [The alters] then go back inside just before impact, leaving the [patient] to experience the pain (Piper Jr., 1998), or the French woman who spoke no German would suddenly speak in another language. Carter writes, as her French self, she could remember everything she had said or done during her previous French episodes. As a German woman, she knew nothing of her French personality. (Carter, 2008) Some multiple even have different immune systems and bodies, Felida X, for example, had three different personalities, each with their own illnesses. One of them even had her own pregnancy, unknown, at first, to the others. (Carter, 2008) The fact that some alter egos can create their own alter egos is a lso incongruous. Sheila claimed she consciously chose a masculine identity. (Layton, 1995) Another absurdity are the form alter egos may take according to their therapist, There are alters of people of the opposite sex, of the treating therapist, of infants, television characters, and demons. Alters of Satan and God, of dogs, cats, lobsters, and stuffed animals even of people thousands of years old or from another dimension have been reported by MPD proponents. (Piper Jr., 1998) And lastly in the area of ridiculousness, throughout the reading about MPD, I found time after time, journal article after journal article, from proponents to nay-sayers, asserting that the alter personalities identities,, alter egos, ego states, personality states or merely alters, could number two, sixteen, ninety-two, two thousand, or even ten thousand! How does a therapist keep up with these characters? After all, many are deceitful, some are aging, some stay nine years old, some will split yet again, some will be hidden, and others will be repressed. Keeping track of the multiples would create a full-time job for a therapist with a single patient! Lastly, MPD simply does not meet the legal test. Some in the legal community have said the diagnosis may be the most controversial diagnosis introduced into the criminal justice system. (Hafemeister, 2009) In fact, most recently, courts have rejected the admissibility of DID evidence, including expert testimony, because the scientific evidence failed to meet reliability standards, and therefore is not ultimately useful to the judge or jury. (Farrell, 2011) The State of West Virginia has also spoken to the validity of this controversial diagnosis, Similarly, in State v Lockhart (2000), Mr. Lockhart contested his conviction of first degree sexual assault on the basis that he was not permitted to present evidence of DID to support his insanity defense. The West Virginia Court held that the diagnosis of DID was speculative and therefore did not meet reliability standards for evidence. (Farrell, 2011) Does it matter? Does a diagnosis of Multiple Personality Disorder versus another matter? I maintain that it does. Billy Milligan, a serial rapist from Ohio in the 1970s, was excused from any criminal responsibility with his diagnosis of MPD. In Current Psychiatry, Helen M. Ferrell writes, The court declared serial rapist Billy Milligan insane due to lack of one integrated personality and therefore not culpable of the crimes he committed. Public outrage was extraordinary. Since this case, most DID defenses have not been successful. (Farrell, 2011) Public outrage was extraordinary. Indeed! I am sure it was. As I suggested previously, being able to blame all of our faults, sins, or shortcomings on another, someone other than our self, could be the ultimate fantasy for some. Commit multiple rapes? Milligan would simply wake up and claim someone else did this, his other self. Another case making this argument matter, is the woman in Chicago who consulted a psychiatrist for depression. He concluded that she suffered from MPD, that she had abused her own children, and that she had gleefully participated in Satan-worshiping cult orgies where pregnant women were eviscerated and their babies eaten. Her failure to recall these events was attributed to alters that blocked her awareness. No one had produced any evidence for the truth of any of this, no one had seen her do anything unusual, no one had come forward to say they had participated in satanic activities with her. But no matter. The doctor notified the state that the woman was a child molester. Then, after convincing her that she had killed several adults because she had been told to do so by Satanists, he threatened to notify the police about these criminal activities. The womans husband believed the doctors claims. He divorced her. And, of course, because she was a child molester, she lost custody of her children. (Piper Jr., 1998) The validity of a MPD diagnosis also matters so we, as counselors, therapists and others in the mental health field can provide appropriate treatment to these patients. For, despite the label we may wish to give an illness, the illness MUST be treated. Multiple Personality Disorder was a fad, a psychological trend, a craze, perhaps. Therapists, the public, even Oprah Winfrey, became enthralled by these captivating stories of abuse, human survival and the minds incredible fortitude. However, the diagnosis has led to more harm for the patients, abuse from malingerers, and prevented those with true mental illnesses from receiving the treatment they need and deserve.